Founded by a successful real estate investor and North America’s largest individual investor in vacation rentals, Secret Sauce Brands is a next-generation platform for building and scaling category-defining hospitality, dining, wellness, and lifestyle brands globally.
“The strongest brands are built when real estate, hospitality, technology, and operations are designed as one. That’s the future we’re building.” – Jon Oksenholt
We don’t separate real estate from experience—we design them together.
Run by best-in-class operators, our philosophy balances exquisite culinary craftsmanship with technological infrastructure, uniting inspired design with disciplined systems to transform concepts into scalable, enduring brands.
Our Divisions
- Lodging: Design-forward hospitality brands and accommodations for modern travelers.
- Restaurant & Culinary Concepts: Chef-driven dining experiences powered by operational excellence.
- Resort Division: Integrated destinations blending lodging, dining, wellness, and lifestyle.
- Health Club & Wellness Division: Next-generation fitness, recovery, and wellness concepts.
- Franchisor Division: Proven systems empowering partners to grow confidently and consistently.
Why We Win
Secret Sauce Brands delivers more than concepts—we provide a proven operating platform built for scale.
- Brand-First, Asset-Smart: Our brands enhance real estate value while delivering exceptional guest experiences.
- Systemized from Day One: Every brand is powered by our proprietary operating system, ensuring consistency, efficiency, and performance across locations.
Built to Scale
Our proprietary operating system drives:
- Brand creation and global expansion
- Operational efficiency and consistency
- Data-driven decision making
- Growth without dilution of experience
We don’t just launch brands — we architect ecosystems that endure.